implication of media convergence

Media convergence does not only denote a shift in technology but also a shift in the industrial, cultural, and social paradigm driving consumers to find new information. Media convergence and the transformed media environment 3.2 Convergence has been defined as the interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. I gave a breif definition of media convergence from two well kno auturs esp in media, Jenkins and Palvik. We will write a custom Research Paper on Media Convergence and Newspaper Publication specifically for you The merging of technological content in different mass media which is a product of media convergence is the evolution of technology that cannot be undermined. New Media and Convergence 7 New media is a broad term that emerged in the later part of the 20thcentury to encompass the amalgamation of traditional media such as films, images, music, spoken and written word, with the interactive power of computer also called convergence, computer-enabled consumer devices and most importantly the internet. When the news media engage in agenda setting and framing, they are _____. Since media convergence is making the distinction among media extremely complex, we have analysed the genre of the content rather than the media used (information vs. entertainment vs. game) and the type of relationship the user has with the content (enjoyed, generated or shared). The Meanings and Implications of Convergence. (These categories are starting to merge.) ... Commercial media is media that is privately owned by larger companies and corporations. This media convergence change has a great impact on the lives of many, especially in the communications and business sectors. New media also makes it possible for a large amount of information to be retrieved, manipulated, and stored in a very limited space. The production process content in a converged media admosfier necessarily requires multiskill the media crew. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Media convergence is not just a matter of technology merging; it is an endless process with comprehensive and substantial implications on every aspect of journalism culture including producers, consumers, distribution of power, and influence. Media convergence can also be understood in the context of collaboration. Media academics writing about convergence tend to talk about the extraordinary convergence of media ownership in recent decades alongside the convergence of digital content and communications systems. The Internet has eroded the distinctions among media, thus merging them up into one. 6 [1] Robert McChesney has argued that media ownership threatens our democracy. have great implications on the practice of mass communication, impacting on the way all media are produced, distributed, displayed and stored. One of the implications of the convergence in the media is to deliver content on multiple media platforms. The news corporations are taking full advantage of new technology. CONVERGENCE CREATED BY THE INTERNET The traditional lines between media are disappearing. This lesson begins with brief histories of the telephone and the computer, which set the stage for a look at the media convergence that became the Internet. media crews and changes in the organization and cooperation among members of the newsroom at Surabaya voice radio media. 4. New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. was convergence or a collision between the two sectors (OECD, 1992). Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. Social implications of media convergence can be used for different genres of technology from news, sport and entertainment to say a few. Media convergence is a theory in communications where every mass or niche medium eventually merges with one another to the point where they are indistinguishable to each other, creating a new medium from the synthesis, due to the advent of new communication technologies. The convergence power of new media … Prezi Video + Unsplash: Access over two million images to tell your story through video ), Emerging Media and the Changing Horizons of Journalism. For all intents and purposes, we can define media convergence as the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Introduction. By means of media convergence, today’s audiences, especially young audiences, are able to keep participating in media consumption via multiple platforms and channels, and in return, they contribute their knowledge and intelligence into the media … This constant convergence of technology has made out lives easier as users by allowing us to search the … Implication for Media Convergence on News Learning. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. 57-74. For communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context. Distribution and cost structure is not a complete definition of media convergence from two well kno auturs esp in,... To make money off their programs and advertising ( Commercial ) them up into one breif! Or a collision between the two sectors ( OECD, 1992 ) that media threatens. 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