kid influencers on youtube

The most successful kid influencer working today is 8-year-old Ryan Kaji, whose channel Ryan's World is watched by 23 million subscribers. For his loyal YouTube fans, he has special merchandise on his website that has his EGTV logo on them. Note: Content may be edited for style and length. Whenever they step out, they make sure they are donning stylish outfits. Not just that, you should also be able to engage with parents and kids at the same time. In the past, they have collaborated with Puma to design a special line of shoes. More than 90 percent of the products shown were unhealthy branded food, drinks, or fast food toys, with fast food as the most frequently featured junk food, followed by candy and soda. The 'kid influencers' -- children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays -- are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. Their most popular video is the one where all of the kids recreate a scene from “The Little Mermaid.” It has garnered over 38 million views. ScienceDaily. In the past, these kid influencers have collaborated with shoe brands and surfboard designers. He also has his own line of toys and clothing which are available at Walmart and Target stores. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,” said Bragg. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! The videos featuring junk food product placements were viewed more than 1 billion times -- a staggering level of exposure for food and beverage companies. The researchers found that nearly half of the most-popular videos from kid influencers (42.8 per cent) promoted food and drinks. To bridge the gap between these two generations, kid influencers are perfect. If you want to engage kids, you need content that is kid-friendly and relatable. Most kid influencers have their parents handling their brand partnerships, so download our influencer outreach templates to craft better outreach messages that will sway parents. Video Abstract OBJECTIVES: We aimed to determine the frequency with which kid influencers promote branded and unbranded food and drinks during their YouTube videos and assess the nutritional quality of food and drinks shown. For parents, though, the difficulty lies in trusting the content to be kid-friendly, which is not always the case. They produce videos that earn them around $3,000 to $20,000 per sponsored video. Their Instagram channel has a following of over 3 million. In the study, published this month in Pediatrics, researchers looked at videos featuring the five most watched kid influencers on YouTube — a group ranging in age from three to 14 years old — focusing on the amount of time spent on any given activity, be it … River Civilizations' End: Climate Not Invasion, New Atomic Clock Keeps Time Even More Precisely, DNA Regions in Our Brain That Make Us Human. Yumiko (15), Sachiko (13), Kimiko (9), Kenzo (7), and Raiden (3) are the kid influencers who appear on this channel. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,’ said Bragg. We know Influencers come in all shapes and sizes… from your mega influencers like the Kardashian-Jenner clan to unfluencers with fewer than 3000 followers (and much more niched-down audiences). (CNN) Kid influencers on YouTube are marketing junk food and sugary beverages to their fellow kids, and they're racking up billions of page views, … According to Forbes, he was the highest-earning YouTuber in 2019, bringing in an estimated $26 million last year alone. Influencer marketing has been around for a while, but now it is opening up its doors for kid influencers. It is not intended to provide medical or other professional advice. His Instagram feed is full of his adventures around New York City. "It was concerning to see that kid influencers are promoting a high volume of junk food in their YouTube videos, and that those videos are generating enormous amounts of screen time for these unhealthy products," said Bragg. HOUSTON – A study looked at the top kid influencers on YouTube and found they’re making millions of dollars to advertise unhealthy products to your kids. Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warn researchers at NYU School of Global Public Health and NYU Grossman School of Medicine in a new study published in the journal Pediatrics. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands, → Free Download: Influencer Outreach Templates, download our influencer outreach templates, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, Ambassador programs vs Influencer programs – which model makes sense for your brand, Micro Influencer Marketing – How to do it. A joint YouTube channel run by five siblings, KidToyTesters creates content that is fun and kid-friendly. Or view hourly updated newsfeeds in your RSS reader: Keep up to date with the latest news from ScienceDaily via social networks: Tell us what you think of ScienceDaily -- we welcome both positive and negative comments. Kid influencers on YouTube are marketing junk food and sugary beverages to their fellow kids, and they’re racking up billions of page views, according to … These “kid influencers” are typically children themselves who have become YouTube celebrities for their videos, which show them unwrapping … Focusing on a sample of 418 YouTube videos, they recorded whether food or drinks were shown in the videos, what items and brands were shown, and assessed their nutritional quality. Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views Kids with wildly popular YouTube channels are frequently promoting unhealthy food and drinks in their videos, warn researchers at NYU School of Global Public Health and NYU Grossman School of Medicine in a new study published in the journal Pediatrics. New York: The ‘kid influencers’ — children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays — are promoting junk food brands on YouTube and millions of parents have no choice but to turn their children to watch such videos, a new study has stressed. The highest-paid YouTube influencer of the past two years was an eight-year-old who earned $26 mn last year. The researchers found that nearly half of the most-popular videos from kid influencers (42.8 percent) promoted food and drinks. This three-year-old Australian kid influencer is one of the youngest social media influencers on Instagram. This six-year-old’s YouTube channel releases new toy reviews and has over 25 billion views on his channel. Views expressed here do not necessarily reflect those of ScienceDaily, its staff, its contributors, or its partners. . While the researchers do not know which food and drink product placements were paid endorsements, they find these videos problematic for public health because they enable food companies to directly -- but subtly -- promote unhealthy foods to young children and their parents. "The allure of YouTube may be especially strong in 2020 as many parents are working remotely and have to juggle the challenging task of having young kids at home because of COVID-19," said Bragg, the study's senior author. To document the extent of the phenomenon, Dr. Bragg and her colleagues identified five of the top kid influencers on YouTube, including Ryan, and analyzed 418 of … It’s Become A Lot Easier For Famous Internet Teens To Transition Out Of Their Good-Kid Image. At the time of the study in the summer of 2019, food and beverage companies spent $1.8b annually marketing to children, mostly through television … Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019--whose ages ranged from 3 to 14 years old--and analyzed their most-watched videos. Major brands around the world are lining up to find the newest kid on the block. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 — whose ages ranged from 3 to 14 years old — and analysed their most-watched videos. In 2016, he won the “YouTube Star of the Year” Award at the MEGA Awards. This kid influencer was named one of the highest paid YouTube entrepreneurs in 2017 by Forbes Magazine. Questions? According to the … They may be small, but young YouTubers have mighty influence. The growing popularity of so-called “kid influencers” is raising questions about the potential impact of sharing children’s lives online. Celebrities are used to sell products all the time, but … Materials provided by New York University. Kids and teens look up to young YouTube stars and are more likely to turn to them for product recommendations in comparison to TV ads. He loves playing Minecraft, Roblox, and “Plants vs. Zombies: Garden Warfare” on his primary YouTube channel. Although television advertising is a major source of food marketing, companies have dramatically increased online advertising in response to consumers' growing social media use. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,” Bragg said. The researchers found that the five most popular kid influencers in 2019 were ages 3 to 14 years old. All rights reserved. Not only is Ryan easily the largest child influencer on YouTube, he is also one of the largest creators on the platform period. New Jersey twins Ava and Alexis McClure were included in Forbes magazine’s list of top kid influencers in 2017. Take note! The five most-watched influencers in … Their Instagram account is handled by their mom, Katie Stauffer, who ensures these twin kid influencers are coming up with fresh videos every day. Since YouTube and Instagram prohibit activity by individuals younger than 13, all of these kid influencers' accounts are run by their parents. 12 Kid Influencers That Can Help You Target the Younger Generation, Quick Guide to IGTV for Brands and Influencers, Top 2021 Instagram Updates that will Impact your Influencer Marketing Campaigns, What Are Influencer Pods? RLCS, Revista Latina de Comunicación Social, 73 – Pages 1211 to 1230 They test out different games every week and upload their reviews on their channel. More and more toy makers are turning to YouTube kid influencers because of their authenticity. Emma and Mila Stauffer’s cute and funny videos from Instagram have been going viral all over the web. This six-year-old kid influencer’s Instagram feed showcases trendy kid outfits, the latest accessories, and fun kids’ toys. These kid influencers also engage their 3 million subscribers through giveaways and challenges. Grow your channel, connect with creators, work with an award winning studio and partner with top brands. Coco’s Instagram feed features clothes and accessories from Burberry, Gucci, Marc Jacobs, and other luxury brands. Get the latest science news with ScienceDaily's free email newsletters, updated daily and weekly. "We hope that the results of this study encourage the Federal Trade Commission and state attorneys general to focus on this issue and identify strategies to protect children and public health," said study co-author Jennifer Pomeranz, assistant professor of public health policy and management at NYU School of Global Public Health. Justin, Eric, and Steve Roberson started surfing when they were just two years old. At just seven years, this kid influencer has already partnered with many big names in the fashion industry. Clara Lukasiak gained popularity when she appeared on the reality show, Dance Moms. Image via YouTube. These kid influencers have dreams of conquering the world’s biggest waves. Her account is handled by her parents, who run a vintage clothing store in Tokyo, Japan. The researchers found that nearly half of the most-popular videos from kid influencers (42.8 percent) promoted food and drinks. With food and beverage companies also turning to online advertising, even these kid influencers are being tapped to promote products. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers," said Bragg. The highest-earning child influencers of 2019 have been revealed — and the list comes just weeks after it emerged the parents of YouTube's highest-earning star … ScienceDaily. Join batteryPOP’s Kidfluencer® network and team up with some of the most creative kid influencers in the biz! "Kids already see several thousand food commercials on television every year, and adding these YouTube videos on top of it may make it even more difficult for parents and children to maintain a healthy diet," said Marie Bragg, assistant professor of public health nutrition at NYU School of Global Public Health and assistant professor in the Department of Population Health at NYU Langone. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 -- whose ages ranged from 3 to 14 years old -- and analyzed their most-watched videos. A review of 418 videos from popular “kid influencer” channels on YouTube found that almost 43 percent included promotion of food and drink items. Our study is the first to quantify the extent to which junk food product placements appear in YouTube videos from kid influencers,’ said Bragg. But it is advertising, and numerous studies have shown that children who see food ads consume more calories than children who see non-food ads, which is why the National Academy of Medicine and World Health Organization identify food marketing as a major driver of childhood obesity," said Bragg. Ethan. The researchers found that nearly half of the most-popular videos from kid influencers (42.8 per cent) promoted food and drinks. Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019 — whose ages ranged from 3 to 14 years old — and analysed their most-watched videos. Make way for kid influencers! Since then, she has excelled at acting, dancing, and modeling. Kidtoytesters. Researchers viewed over 400 YouTube videos hosted by "kid influencers" between the ages of 3 and 14, popular for reviewing food or toys. This brother and sister duo are kid fashion influencers who love to flaunt their unique sense of style. Focusing on a sample of 418 YouTube videos, they recorded whether food or drinks were shown in the videos, what items and brands were shown, and assessed their nutritional quality. We searched … In fact, the highest-paid YouTube influencer of the past two years was an 8-year-old who earned $26 million last year. In this week's newsletter: Why Amazon sponsoring influencers' effort to give back to delivery drivers is troubling, and how internet stars are able to grow out of their family-friendly image with a lot more ease than traditional celebrities. Please tell us about them in the comments section below. New York University. Fashion is her niche, but she doesn’t shy away from exploring other areas as well. Their Instagram and YouTube feeds are full of fearless antics and playful banter. Her Instagram account, which has more than 968k followers, is managed by her mom. They can earn big profits from ads and endorsements in their videos. All of these kid influencers' accounts are run by their parents. In 2018 … More than 80 percent of parents with a child younger than 12 years old allow their child to watch YouTube, and 35 percent of parents report that their kid watches YouTube regularly. The authors of the study analyzed over 400 YouTube videos featuring so-called kid influencers — children with large social media followings who … Bragg and her colleagues identified the five most popular kid influencers on YouTube of 2019—whose ages ranged from 3 to 14 years old—and analyzed their most-watched videos. These “kid influencers” are typically children themselves who have become YouTube celebrities for their videos, which show them unwrapping … Kid influencers are promoting junk food brands on YouTube -- garnering more than a billion views: Little-known but common form of product placement boosts children's exposure to unhealthy food, warrants stronger regulations. Big brands like Target and Covergirl are already bringing in kid influencers to reach out to younger audiences. If you want to reach out to kids and their parents, here are some kid influencers that your brand should work with. New York University. They can earn big profits from ads and endorsements in their videos. Ryan of Ryan ToysReview, for example, boasts 16 million subscribers with over 16.5 trillion views and he’s only 6 years old. ScienceDaily, 26 October 2020. Kid Influencers Promoting Junk Food On YouTube, Study Finds by Raksha Hegde published on - October 26, 2020 Kid social media influencers are promoting junk food and sugar-filled beverages in their YouTube videos, and they are garnering more than a billion views, according to a new study published in the Pediatrics journal. The growing popularity of these YouTube videos have caught the attention of companies, who advertise or sponsor posts to promote their products before or during videos. "It's a perfect storm for encouraging poor nutrition -- research shows that people trust influencers because they appear to be 'everyday people,' and when you see these kid influencers eating certain foods, it doesn't necessarily look like advertising. Working with kid influencers and their parents can be really helpful for your marketing campaigns. www.sciencedaily.com/releases/2020/10/201026081501.htm (accessed December 19, 2020). One such kidfluencer account was Ryan’s World, which has more than 26 million subscribers on its YouTube channel featuring 8-year-old Ryan Kaji. They picked up the best surfing tricks from their dad, Kaleo Roberson, who is a pro-surfer. New York : The ‘kid influencers’ — children whose parents film them doing activities such as science experiments, playing with toys, or celebrating their birthdays — are promoting junk food brands on YouTube and millions of parents have no choice but to … All the time, but young YouTubers have mighty influence free budget calculator, influencer posting Guide, performance... Sunglasses, and play pranks on each other it’s become a Lot Easier for Internet... Up the best surfing tricks from their dad, Kaleo Roberson, is... An Award winning studio and partner with top brands 42.8 percent ) promoted food and drinks is... Team up with some of the most-popular videos from kid influencers are perfect beverages in their.! 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